The Problem

The careers section of the National Guard was trapping users within sections of content with no easy way to get back, resulting in a high bounce rate instead of converting users into leads by completing the "Get Started" form.

The Solution

Create an easy to navigate Careers portal that would not trap users into one specific career, while allowing them to see other career options, and ulitmately directing them to the "Get Started" form.

View new Careers portal

Desktop Prototype


Mobile Prototype